Mobile tech drives global holiday spend
retail reports from the holiday shopping season have shown increased ecommerce activity around the globe. Consumers in the United States and China have been the most active shoppers, purchasing low-price, high-quality U.S. merchandise, analysts have stated.
Jack Kleinhenz, Chief Economist at the National Retail Federation, saw a resurgence in consumer confidence in November and expects the trend to continue into New Years Day. "Consumers right now are getting great value for significantly less this holiday season given the deflationary environment that continues to impact overall trends in spending," he said. "Additionally, the broadening of the holiday season, warmer than normal weather patterns and a shift in spending toward services remain the top challenges for retailers right now."
The NRF released a report Dec. 11 covering the first half of the holiday season, sharing U.S. Commerce Department Data that revealed a 0.2 percent seasonally adjusted increase and unadjusted year-over-year increase of 1.4 percent. Following are additional report highlights:
- Sales at clothing and accessories stores increased 0.8 percent seasonally adjusted over October and decreased 1.6 percent unadjusted over the last year.
- Sales at general merchandise stores increased 0.7 percent seasonally adjusted over the previous month and 1.4 percent year-over-year.
- Electronics and appliance sales increased 0.6 percent seasonally adjusted month-to-month and decreased 1.8 percent unadjusted year-over-year.
- Furniture and home furnishings stores’ sales decreased 0.3 percent over the previous month and increased 4.9 percent unadjusted over last year.
- Sporting goods stores’ sales increased 0.8 percent seasonally adjusted month-to-month and 5 percent unadjusted year-over-year.
The world’s largest ecommerce companies have successfully leveraged economies of scale in one-day events designed to drive global traffic to their sites.
Amazon.com introduced Prime Day on April 15, 2015, a one-day shopping event featuring exclusive deals for Amazon Prime members. The event drew mixed reviews from retail analysts who noted that the best deals of the day were on Amazon-branded products, of which many sold out quickly. However, Amazon noted that Prime Day sales exceeded 2014’s Black Friday, claiming to have sold tens of thousands of Fire TV sticks, DVD and miscellaneous merchandise within the first fifteen minutes of the event.
Ant Financial Services Group, parent company of Alipay, held a Singles Day Global Shopping Festival Nov. 11, 2015, reportedly processing 14.3 billion USD, the most shopping revenue ever reported in a single day, with mobile payments accounting for 68.7 percent of overall volume.
"This day demonstrates the power of domestic China consumption, and the Chinese consumer’s strong demand for international products," said Daniel Zhang, Chief Executive Officer at Alibaba Group. "It also showcases how Alibaba uses big data, cloud computing and mobile innovations to create the best shopping experience for buyers and sellers."